Campaign videos
2022
Inspired by the longing of summer amidst New Zealand's longest lockdown, Naveya & Sloane a bespoke jewellery company, turned to animation for their latest collection instead of their usual format of a filmed campaign.
This prompted a collaboration with their internal creative team and myself to showcase their new range in a unique way.
Naveya & Sloane
Freelance
Animation, Art Direction
A heartfelt letter to the summer we were all longing for, written by the owner, became the the script for the campaign.
Moments from this letter were mixed with initial sketches of the final jewellery design. This was interwoven with musings of summer through a mix of stylised line work, curated photographs, and old footage, giving it a dreamlike feeling.
